New Website Designed to Take Health 2.0 to the Next Level by Connecting Consumers One-on-One With Each Other

LOUISVILLE, CO--(Marketwire - April 14, 2009) - FacetoFace Health, a Colorado-based company, launched a new online health community that connects healthcare consumers one-on-one with others who share similar health conditions and experiences. In addition, the site will automatically couple users with relevant information and resources based upon their medical conditions, treatments, medications, medical facility and more. The goal of FacetoFace Health is to enable healthcare consumers to make knowledgeable decisions with information from real people who have experienced similar medical issues -- people helping people.

The website is the brainchild of FacetoFace Health President and CEO, Nowell Outlaw. Outlaw recognized there was a tremendous need for a vehicle which allowed healthcare consumers to find, connect and share information directly with each other after two family members were diagnosed with serious medical conditions. He wanted to connect with patients who had been treated for the same illnesses at a particular medical facility, but became frustrated when he was unable to find a website which matched people to people based upon specific medical criteria. Nowell Outlaw's dissatisfaction with the limited resources available prompted him to create FacetoFace Health.

The website allows registered users to input health-related information about themselves and/or their loved ones. For privacy and security reasons, users identify themselves via screen names and are discouraged from using their real names anywhere on the website. The site is designed to securely provide resources, contacts and information not only for patients, but also for the patients' caregivers, parents, spouse or loved ones. "Our goal is to humanize healthcare. We want to provide a straightforward and secure means for people to share their healthcare experiences and knowledge with others who may be going thru similar medical challenges," says Outlaw. Now the husband of a breast cancer patient or the mother of an ill child can reach out and ask others about their experiences with specific treatments, or medications -- without having to post the question on a message board and wait for someone to reply.

In addition to connecting consumers to each other, FacetoFace Health connects relevant products or services to the consumer based upon information in their health profile via pay-per-click advertisements. This design allows the user to control which ads they'd like to review and which to skip. The site matches informational advertisements to users based upon the relevance to the user's unique healthcare profile. Outlaw believes that this advertising layout is optimum for both the consumer and the advertiser: "We believe consumers do not want to be bombarded with banner ads and advertisements that are not relevant to them. Limiting the advertising space on our site allows the consumer to control the information they see. In addition, it gives the advertiser the assurance that their ads are being seen by the people that matter most -- those who are actively seeking healthcare information."

The site also allows registered users to upload health-related articles and link to other relevant online resources via the "Healthy News" portal. "The site is intended to put the healthcare consumer in the driver's seat," says Gerald Henderson, Executive Director of Business Development. "We've taken steps to ensure that the consumer is controlling the information and being given the resources they need to make educated healthcare decisions."

FacetoFace Health launched on April 7, 2009. For additional information on FacetoFace Health, visit www.FacetoFaceHealth.com. Registration is free to all users.

About FacetoFace Health

FacetoFace Health is a social networking site designed to connect healthcare consumers one-on-one to others who share similar health conditions and experiences. The site is designed to provide people a secure and straightforward means to communicate with others who may be able to provide answers and/or support for health challenges. For additional information on the company, visit www.FacetoFaceHealth.com. For information on advertising opportunities visit www.FacetoFaceHealth.com/Partners.

Well we've finally done it - put FacetoFaceHealth into live production.  We're starting small to grow the community in a controlled manner so that it doesn't completely overwhelms us.  I read a recent article that 10% of the people using the internet on a daily basis are looking for some form of health information - so it's sort of scary how quickly something could become overwhelmed.   It's been a very hard summer getting here, but we're basically through most of it.  Now we have version 2.0 already going and things just keep getting faster and faster. 

To the team that worked on getting us to this point - a big THANK YOU! - It could not have gotten here without the all nighters, weekend work, etc. 

Off we go.

Nowell